diseño

WHY HUMANS CAN CREATE THE MOST EMOTIONAL DESIGNS

Mazda  –  Using the Human Hand to Craft Clay Vehicle Models

To truly capture emotion in a design, the best tool is the human hand. Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker. There’s a reason. You can’t touch a CAD model. You can’t see how daylight casts shadows over vector-based graphics. Despite all its technology, driving is a very human act. That’s why the emotional connection you experience with the Mazda CX-9 begins with human hands.

Find Out More About the CX-9

Find Out More About the CX-9


Explora el Mazda CX-9

Explora el CX-9

Conocer más