MUSIC TO OUR EARS
The partnership between Mazda and Bose®, one of the world’s most respected audio innovators, was recently featured in an article from the legendary Rolling Stone magazine.
For more than 30 years, Mazda and Bose® have co-engineered audio systems early in the development process that are made for each specific cabin. They tailor enclosure design and amplifier calibration to each model's architecture and materials
That approach reflects the Jinba Ittai philosophy that Mazda is celebrated for. Jinba Ittai translates to “horse and rider as one,” creating a “perfect harmony between car and driver.” In these available sound systems, Bose® technologies such as Centerpoint (for spatial imaging), AudioPilot (to help maintain consistent sound despite road noise), and BassMatch (for tight, controlled low frequency impact) make the listening experience unique and special.
AN EXPERT PERSPECTIVE
When testing how Bose® speakers are integrated into each cabin’s sound system, Mazda engineer Matthew Valbuena keeps his favorite songs in mind—a personal experience he shares in the article. He uses his eclectic taste to find familiar tracks across multiple genres and evaluates the system’s versatility and tonal shifts.
For Valbuena, a great playlist contains a lot of variety and complexity, so that listeners can hear subtle nuances and details in music that they may not have noticed before, like an intake of breath or a sweep of a drum brush. That’s where a great sound system can help.
Matthew Valbuena is just one of many engineers at Mazda with their own approach, many of whom have a background in music or play in bands. It’s how they know the importance of personalization and a driver-focused approach.
PERSONALIZING THE CABIN EXPERIENCE
Praise like this from a leading music and culture publication matters to all of us at Mazda. A great drive can be transformed by the derecha song, y so Mazda engineers make sure that what they do in the design center, from model-specific tuning to smart signal processing can be felt on the road. This is not just sound that’s good for a car; it’s sound that makes your drive feel clearer, calmer, and more engaging and exciting.
You can read the full article aquí.
