Mazda se obsesiona por crear una sensación de conexión entre el auto y el conductor; una conexión que permite asegurar que el auto responde con precisión e intuición, dando a los conductores la emoción de tener el control y la confianza de ayudarlos a mantener la calma.
To create a seamless connection with the vehicle, Mazda enginners closely study human traits and maintained trust in the innate abilities of the human body. Instead of forcing humans adapt to a vehicle, Mazda builds its vehicle around humans. Mazda calls this human-centered engineering, and it is a hallmark of the all-new Mazda3.
“We take a human-centric approach–where the driver feels oneness with the car, as if it is an extension of their body,” said Masahiro Moro, president and CEO, Mazda North American Operations. “Just as a rider is connected to their horse. A driver trusts that their car is intuitive and responsive. On the road, the driver feels naturally positioned and perfectly balanced for a profoundly pleasurable driving experience.”
Mazda’s human-centric engineering approach starts from a deep study of human physiology and movement, focusing on the human’s body’s amazing ability to balance itself. In the all-new Mazda3, Mazda designers built the seat and driving position to put the body in the most natural posture to react to the movements of the car. Then they designed the car to move in a way that feels natural by matching best human movement.
CABINA ORIENTADA AL CONDUCTOR
Para fortalecer la conexión entre el auto y el conductor, cada elemento de la cabina del Mazda3 totalmente nuevo está diseñado para enfrentar directamente al conductor y poner énfasis en el eje del conductor que se extiende desde el frente hasta la parte trasera del vehículo. Además, el interior incorpora el concepto ideal de que "menos es más", clave para el evolucionado diseño KODO del nuevo Mazda3. Mantener todos los elementos tan simples como sea posible permite ampliar la presencia de la zona de cabina. En conjunto, esto crea un entorno en el que el auto y el conductor participan en un diálogo natural que permite al conductor dedicarse a la tarea de conducir.
LA EXPERIENCIA DE SONIDO
The audio system in the all-new Mazda3 is an important element for creating a connection between the car and driver. Mazda’s audio engineers started working with the body and interior teams early in the development process to create a system that takes audio quality to a new level. They placed each speaker in the ideal location to maximize the frequency response and performance, while also providing a more natural listening experience. This ensures an enjoyable experience regarless of volume level or music genre.
By relentlessly focusing on the connection between car and driver, the all-new Mazda3 establishesnew level of precise and intuitive control that will make any drive fun and will raise the bar in the compact car segment.
